Futu Opens Hong Kong's Largest Flagship Store, Launching 8th Physical Touchpoint and First Institutional and Private Wealth Services Center
Futu unveils its largest flagship store in Hong Kong, located in the city’s commercial center, Causeway Bay – covering over 7,000 square feet and featuring its first-ever Institutional and Private Wealth Services Center.
Futu now has 8 permanent service points in Hong Kong, spanning Hong Kong Island, Kowloon, and the New Territories. This expansion underscores its long-term commitment to deepening its presence in the Hong Kong market and improving customer experience.
The flagship store introduces a new by-appointment consultation service: “Investment Beginner App Tutorial Class.” The service invites customers to participate in small-group workshops in-store, where FUTU Store Ambassadors show how the platform operates, explain investment features, and offer personalized support for different investment needs.
To celebrate the opening, the flagship store will roll out limited-time offers and special activations, including welcome gifts for opening accounts, personalized name engravings on Futubull merchandize, claw-machine, and chances to win exclusive prizes.
(Hong Kong, August 29, 2025) Futu Securities International (Hong Kong) Limited (“Futu”), a leading tech broker in Hong Kong, has reached another milestone today with the grand opening of its largest flagship store in Hong Kong, located right in the center of Causeway Bay - next to the iconic Times Square. This move expands the company’s offline services, supplying the city even more physical touchpoints for investment advice and support. Spanning over 7,000 square feet across two floors, FUTU Flagship Store launches its first-ever Institutional and Private Wealth Services Center - offering personalized asset management solutions for high-net-worth individuals (HNWI) - and features an immersive fintech interaction zone. Together, these elements are testament to Futu’s innovative spirit and its growing influence in Hong Kong’s wealth management landscape.
Since 2023, Futu has rapidly expanded its offline presence, launching stores in Tsim Sha Tsui, Mong Kok, Tsuen Wan, Sha Tin, Tseung Kwan O, and Causeway Bay. With its new flagship store in Causeway Bay and along with the customer service area at its Admiralty office, Futu now operates eight permanent service points across Hong Kong Island, Kowloon, and the New Territories. This comprehensive coverage reflects Futu’s long-term commitment to the local market, as well as its capabilities therein. Looking ahead, Futu plans to open additional stores to better serve investors across different districts.
Mr. Daniel Tse, Managing Director of Futu Securities, said: “As Hong Kong’s largest tech broker with nearly 13 years of local presence, Futu has always regarded the city as a core market. We will continue to expand our physical footprint and drive fintech innovation, integrating online and offline strengths to deliver thoughtful and comprehensive services that help customers seize investment opportunities. Futu’s dual strategy of ‘Technology Empowerment and Service Upgrade’ strengthens brand trust and market reach through its physical store network, while continuously enhancing the online experience and product offerings to build a seamless, end-to-end financial services ecosystem. We’re always thinking of new ways to meet our customers diversified and evolving investment needs and will continue to consolidate our core advantages in Hong Kong to create long-term value together.”
Integrating Innovation and Engagement — Futu Unveils Its First Institutional and Private Wealth Services Centre
Spanning over 7,000 square feet across two floors, FUTU Flagship Store is its largest physical presence in the city. Customers are welcomed into Futu’s forward-thinking investment environment, set within a modern minimalist space, featuring clean white tones accented by the brand’s signature orange, to create a bright, sleek, and futuristic financial interaction experience. Customers are greeted by a 100-feet wide exterior façade, displaying ever-changing content. During the flagship’s opening month, it will promote the investment-themed game “Share your investing thoughts”, encouraging investment-fans to get involved, while raising public awareness of the investment landscape. Upon entering on the ground floor, customers can discover a fintech interaction zone, featuring a multi-screen display showing real-time market information, as well as a smart trading demonstration area that illustrates next-level investment techniques.
Ascending to the first-floor, customers can find Futu’s inaugural Institutional and Private Wealth Services Center designed for HNWI. It offers a spacious and comfortable setting with high-privacy VIP consultation rooms, well-suited for one-on-one in-depth advisory sessions from dedicated account managers and an open place is provided for customers to connect and exchange ideas. The first floor also hosts an open event area, set to hold regular strategy sessions and themed seminars covering Hong Kong and U.S. stocks, macroeconomic topics and trending issues, providing forward-looking market insights and professional investment strategies for affluent customers.
New By-appointment Consultation Service Elevates Customer Experience and Advances Financial Inclusion
The flagship store introduces a new by-appointment consultation service “Investment Beginner App Tutorial Class,” which can be booked via the Futubull app. The small-group workshops, led by FUTU Store Ambassadors, demonstrate how the app operates, highlight its investment features, and offer immediate and customized support based on different investment needs. This initiative delivers personalized guidance for those who may need more assistance, such as first-time investors or elderly users. Through face-to-face engagement, Futu aims to narrow the gap between technology and people, bringing financial knowledge to all members of the community with a service that embodies its “Technology Empowerment with a Human Touch” philosophy.
Exclusive Opening Offers Deliver a Dynamic Brand Experience
To celebrate the grand opening, Futu is offering up exclusive gifts and experiences. From now until September 30, new customers who successfully open an account at any FUTU Store will receive a supermarket voucher worth HK$200. Customers can also get their hands on more Futubull-themed gifts by completing designated tasks, such as funding their account. What’s more, customers who complete certain tasks at specific FUTU Stores – like opening an account, inviting friends, funding their account, making inquiries, or checking-in on Google - can enter a “Mystery Box” game for a chance to win incredible prizes.
During the campaign period, visitors to the Causeway Bay flagship store can enjoy even more exclusive experiences, such as taking a spin on the in-store claw machine. Customers who open a new account will also receive one-of-a-kind Futubull merchandise, which can be engraved with their name for a personalized touch.
For full terms and conditions, please visit: https://www.futuhk.com/support/topic2_2205.
¹The largest flagship store in Hong Kong refers to Futu Securities’ largest physical branch occupying over 7,000 square feet of space.