Futu Private Wealth Management Survey Reveals: 80% of Emerging HNWIs Prefer a 'Digitalization + Humanization' Hybrid Service Model
Futu Private Wealth Management survey shows that emerging high-net-worth individuals (HNWIs) are driving demand for autonomous, transparent, and personalized wealth management experiences
Marking a new milestone in hybrid wealth services, Futu unveils its first “Institutional and Private Wealth Services Center” at the Causeway Bay flagship store, integrating digital platforms with physical services to provide a one-stop omnichannel experience, integrating global asset allocation, AI-powered smart investment tools, and personalized, face-to-face advisory services
Futu’s Private Wealth Management records exceptional momentum in H1 2025, with Q1 net asset inflows growing nearly 170% year-on-year, while assets under management and customer numbers in Q2 jumped 74% and nearly 90% respectively compared to the same period last year, a testament to its strong appeal to HNWIs
(Hong Kong, September 1, 2025) To better understand the evolving needs of Hong Kong’s emerging HNWIs and behaviors regarding technology-driven wealth management services, Futu Holdings Limited (Nasdaq: FUTU, hereinafter "Futu") conducted a survey. The resulting report, published under Futu’s dedicated high-net-worth (HNW) brand “Futu Private Wealth Management,” revealed that 80% of emerging HNWIs prefer a hybrid service model that combines "digital efficiency" with "human advisory," favoring technology platforms that enable greater autonomy and personalized investment experiences. Ultimately, this shows that autonomy, transparency, and personalization are gradually becoming the new trends in modern wealth management services.
To cater to these preferences, Futu has launched its first “Institutional and Private Wealth Services Center”, located on the first floor of its Causeway Bay flagship store. Delivering a one-stop, omnichannel experience, the services offer global asset allocation, AI-powered smart investment tools, and personalized, face-to-face advisory services.
"As the market changes and technology continues to advance, wealth management models must keep up. Futu understands that emerging HNWIs no longer want passive delegation alone, but increasingly seek active participation from their investment platforms, as well as information transparency,” said Kevin Fu, Executive Director of Futu Institutional and Private Wealth Services. “As a leading technology-driven brokerage, Futu is committed to delivering professional wealth management services through digital platforms. By integrating our cutting-edge technology with the physical presence of the “Institutional and Private Wealth Services Center”, we address the three core needs of emerging HNW customers: autonomy, transparency, and personalization."
Survey: Emerging HNWIs Seek Autonomous, Personalized and Transparent Investment Experiences
The recent report from Futu Private Wealth Management surveyed over 560 HNWIs in Hong Kong this quarter, including professionals, business executives, and nascent entrepreneurs. The findings show that the rise of Generative AI and big data analytics is influencing the wealth management models of emerging HNWIs, showing significant shifts:
Investment autonomy has become the new normal for HNW customers — 73% of respondents highly value the ability to maintain control over investment decisions, particularly preferring platforms that combine real-time global market data with AI-personalized recommendations. Among them, younger and ultra HNW investors are more inclined to autonomously manage investments through digital platforms rather than relying entirely on traditional financial advisors.
Information transparency and real-time control have emerged as critical requirements — 63% of respondents consider real-time visibility into portfolio status (including positions, profit/loss, and risk exposure) crucial for investing, and this preference is particularly pronounced among new investors.
Human advisory is in demand on digital platforms — According to the survey, only 12% of respondents rely entirely on advisors and another 8% solely on technology tools, reflecting that the integration of virtual and physical services is emerging as a core advantage in high-end wealth management. 80% of respondents prefer a hybrid service model that integrates digital technology with professional advisory support. Additionally, while most respondents are accustomed to using digital platforms for daily operations, nearly 40% still express interest in high-end investment seminars at physical locations, and 33% prefer to visit physical branches for face-to-face consultations with dedicated advisors when dealing with high-value asset allocation or complex product selection.
Cryptocurrency attracts ultra-HNW customers' attention — Ultra-HNW customers with assets exceeding HK$30 million generally seek more diversified portfolios, including emerging assets such as cryptocurrencies. Given that virtual assets remain rare in traditional private wealth management systems, comprehensive platforms with relevant investment channels and service capabilities better meet their diversified asset allocation needs.
Futu Launches Integrated Private Wealth Platform and Opens First "Institutional and Private Wealth Services Center" to Enhance Hybrid Advisory Experience
Futu Private Wealth Management has built an exclusive service ecosystem addressing the diverse needs of HNWIs, covering digital trading, intelligent research, asset allocation, and risk management. The platform supports global asset allocation, encompassing high-end funds, private equity, structured products, virtual assets, and family trusts, while integrating AI algorithms and cloud computing advantages to provide market insights and personalized asset recommendations. For private customers, Futu implements a "1+N Service Structure" — a dedicated advisor plus a team of specialists from various fields providing comprehensive support, ensuring each private customer enjoys more customized and professional services.
Combining Futu’s intelligent online platform with offline premium experiences, the company has established its first “Institutional and Private Wealth Services Center” at its Causeway Bay flagship store this year. Designed to deepen customer engagement, the services offer HNWIs personalized support through dedicated relationship managers and face-to-face consultations for key investment decisions. It also features an open event space that regularly hosts investment strategy sessions and themed seminars on topics such as Hong Kong and U.S. equities, virtual assets, and macroeconomic trends—delivering forward-looking market insights. This new space exemplifies Futu’s leadership in integrating digital innovation with physical advisory to elevate the customer’s experience.
In the first half of 2025, Futu Private Wealth Management achieved breakthrough growth in the Hong Kong market, with all three core performance indicators posting strong growth: Q1 net asset inflows grew nearly 170% year-on-year, while assets under management and customer numbers in Q2 jumped 74% and nearly 90% respectively compared to the same period last year. These impressive results demonstrate Futu's systematic advantages and business innovation capabilities in the private wealth management sector.
Kevin Fu concluded: "Futu Private Wealth Management has not only built a technology-driven wealth management platform but also deeply understands emerging HNW customers' emphasis on investment autonomy and service experience — key factors in Futu's ability to win favor among HNWIs through differentiated competition. We will continue to optimize our service layout, promote the integration of digital and physical presence, create more forward-looking and customized private wealth management experiences, and partner with customers to achieve long-term wealth appreciation."
The launch of Futu’s flagship store is an important step in its ongoing offline expansion. Since 2023, Futu has established physical stores in Tsim Sha Tsui, Mongkok, Tsuen Wan, Shek Mun, Tseung Kwan O, and Causeway Bay. Together with the flagship store and the Admiralty headquarters customer area, Futu has now built a network of 8 permanent service points covering Hong Kong, Kowloon, and the New Territories, signifying a long-term commitment to the local market.
