Futu Securities International (Hong Kong) Limited (「Futu」) announces that for the first time it has appointed a top superstar, Nicholas Tse Ting-fung (「Nicholas Tse」), as the brand's new ambassador, as the investment platform prepares to unveil a series of new advertisements spearheaded by the famous celebrity. This collaboration is a milestone for Futu as it is the first-ever appointment of a celebrity as the brand ambassador since its establishment nearly 10 years ago, while also making Futu the first financial institution and investment brand endorsed by Nicholas Tse. Nicholas Tse is not only a well-known singer, martial artist, film actor and multi-talented artiste, but is also known as a high-performing entrepreneur in his own right. In founding his food and film post-production brands, Nicholas has shared the same spirit of courage to challenge with Futu, a game-changer in its realm. Together, they present a fearless entrepreneurial spirit that transcends industry limitations.

New advertisement campaign themed "FUTU, lead the change" to be launched today

This advertisement concept demonstrates how technological breakthroughs beat the limits set in the past, bringing a more convenient and intelligent lifestyle. The advertisement presents different scenarios of innovative technologies changing the world that have led to a better life, including electronic payments, online meetings, and online transactions. At the same time, it highlights Futu's role in leading the industry's innovation trend unlocking infinite possibilities for the future, and becoming the most popular online investment platform for Hong Kong people. 

Nicholas Tse: Futu's brand spirit impresses me

In recent years, Nicholas Tse has devoted himself to developing and scaling up his businesses. While there is one reason that makes him decide to join this commercial shooting in Hong Kong – resonating with Futu’s brand spirit. Feeling well-placed to partner with the brand, he said: 「As a Futu user, I have had well established investment habits for many years. When I used Futu initially for the first time, I was attracted by its convenient and easy-to-use transaction interface; but after realizing its story of growth and seeing how it has been able to innovate for the benefit of its platform users, I appreciate this brand from the perspective of a spirit for seeking breakthroughs, as well as the positive changes it has brought to society,」 said Nicholas Tse.

Ads to feature on three major TV stations, MTR stations and bus stations

The advertisements will appear in prominent locations and be highly visible as a result of an all-encompassing marketing strategy. In addition to appearing on three free-to-air TV stations, including TVB, ViuTV and Hong Kong Open TV, advertisements will also feature prominently on public transport. It is expected that the advertisement will appear in Hong Kong and Shatin MTR stations, as well as at other essential landmarks in Hong Kong including SOGO in Causeway Bay, Central International Trade Center, Tsim Sha Tsui Park Lane bus stop etc. The advertisement will also be broadcasted on Futu social media platforms as well as other major media platforms.

Mr. Leaf Hua Li, founder of Futu Securities, said: "Futu is honored to be the first financial brand endorsed by Mr. Nicholas Tse, as Futu has always admired Mr. Nicholas Tse’s restless pursuit of excellence in his professionals. At the same time, I think that anyone can draw inspiration and learn from his innovative thinking and courage to accept and overcome challenges, whether they are challenges in personal life, in business, or in making strong investment decisions.

「Under the theme featured in this advertisement campaign, we have combined and complemented Mr. Nicholas Tse’s outstanding personal characteristics and Futu's values to form a key message which we will work to promote. In addition, we hope to embrace this spirit as we continue to innovate, making investing easier for everyone with Futu’s leading technology.」 he concludes. 

About Futu Securities International (Hong Kong) Limited

Futu Securities International (Hong Kong) Limited is a licensed company recognized by the Securities and Futures Commission. Futu has sustained high growth momentum since its establishment in 2012, securing its market leadership in Hong Kong by the number of clients, with its trading volume from retail business ranked Top 3 in the market. Based in Hong Kong, Futu Securities is a next-generation online brokerage. By combining technology and an on-the-go trading platform, Futu enhances the overall trading experience and is committed to becoming an influential financial services platform globally. For more information on Futu Securities, please visit our official website at https://futuhk.com.

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